题目: When nudge does not work for students with low educational expectations: The role of social preference
主讲人：陆方文
时间：2022年12月6日（星期二）14：00
地点：腾讯会议，会议号：791-324-654
内容摘要：A pendent puzzle is that low-performing students are struggling with classes while being reluctant to take up educational assistance. To promote the application rate for mentees in a voluntary online mentoring program, we designed a nudging strategy — emphasizing the otherwise high monetary value in the market. The nudge of reference price generates heterogeneous effects – negative effect among students who perceive themselves as being incapable of obtaining a bachelor degree, and null or positive effect otherwise. Further evidence reveals the negative impact can be motivated by social preference — those with stronger tendency for reciprocity are less likely to sign up
主讲人简介：陆方文，美国加州伯克利大学博士毕业，现任中国人民大学经济学院教授，教育部青年长江学者和国家自科基金优秀青年项目获得者。她擅长运用随机实验方法，其研究成果发表在经济学、管理学和医学的顶尖学术期刊，其中包括American Economic Journal: Economic Policy, British Medical Journal, Journal of Development Economics, Journal of Labor Economics, Journal of Public Economics, Management Science,《经济研究》等，并出版专著《随机实地实验：理论、方法和在中国的运用》。曾荣获第五届“教育部全国教育科学研究优秀成果奖”，以及第十四届和第十六届“北京市哲学社会科学优秀成果奖”。
